Like hundreds of thousands of others I was fooled by an undoubtedly clever, but nevertheless cruel, marketing campaign that was threatening to release pictures of Emma Watson following her HeForShe campaign speech at the UN. My blog post on this can be read here.
The fact that this threat was an advertising stunt does not detract from the exploitation of celebrity, women and feminism that took place. I am so proud of how huge parts of the internet reacted to this ‘threat’ and how stars of stage, screen and server have all come forward to support the HeForShe campaign.
So get involved with HeForShe if you can!